What is Omnichannel Distribution in Logistics?

Omnichannel distribution in shipping is where a customer can place a purchase order for a product and receive it from any source that he or she chooses from.

In logistics, the main aim of omnichannel distribution is customer satisfaction through a single point of contact and a smooth flow of processes.

Omnichannel logistics is quite flexible and allows customers the following options:

• To place an order online and pick up the product from a store at a given location.
• To place an order online and have it delivered to the customer’s preferred address.
• Purchase a product from the store and have it delivered to the customer’s preferred address.

In omnichannel logistics, the customer does his purchase from a single point. It can be in-store, online, or both.

You might also like to read:

• What Is Dangerous Goods Declaration in Shipping?
• Understanding Block Stowage In Shipping
• What is Flexitank in Shipping?
• What Are OEM and ODM In Shipping?
• What is Shipped On Board in Logistics?

Disclaimer: The authors’ views expressed in this article do not necessarily reflect the views of The Marine Learners. Data and charts, if used, in the article have been sourced from available information and have not been authenticated by any statutory authority. The author and The Marine Learners do not claim it to be accurate nor accept any responsibility for the same. The views constitute only the opinions and do not constitute any guidelines or recommendations on any course of action to be followed by the reader.